Led by Obama bundler and Facebook COO¬†Sheryl Sandberg. They even have their own “Ban Bossy” website, and it apparently is not a joke.

Via ABC News:

Can banning one school-yard word really change the world? Sheryl Sandberg says yes.

Sandberg — the chief operating officer of Facebook and author of the best-selling book “Lean In” — is spearheading the launch of a campaign today to ban the word “bossy,” arguing the negative put-down stops girls from pursuing leadership roles.

“We know that by middle school, more boys than girls want to lead,” Sandberg said, “and if you ask girls why they don’t want to lead, whether it’s the school project all the way on to running for office, they don’t want to be called bossy, and they don’t want to be disliked.”

Sandberg said these attitudes begin early and continue into adulthood.

“We call girls bossy on the playground,” Sandberg said. “We call them too aggressive or other B-words in the workplace. They’re bossy as little girls, and then they’re aggressive, political, shrill, too ambitious as women.”

Chavez said she got involved immediately after receiving a call from Sandberg, and believes the Girl Scouts are ideal partners for the new initiative. More than half of all American women were once Girl Scouts and two million girls are currently in scouting, she pointed out.

“Imagine a classroom in America where 50 kids are present: 25 girls, 25 boys,” Chavez said.

“And the teacher walks into this classroom and says: ‘Boys and girls, I have this really hard, difficult program that I need to solve that’s gonna impact this country.’ She writes the problem on the board and then turns around and escorts 24 of the 25 girls out of the room. … She leaves one girl and 25 boys to solve that equation. That’s what’s happening every day in this country. Why wouldn’t we want more girls to be opting in to building the right solutions this country.”

The goal of the “Ban Bossy” campaign is to help girls and women feel more confident and comfortable as leaders.

“I was called bossy when I was in ninth grade,” Sandberg recalled. “My teacher took my best friend Mindy aside and she said, ‘You shouldn’t be friends with Sheryl. She’s bossy.’ And that hurt.”