Failure obviously ensued.

Via The Hill:

Newly released documents from the Clinton Presidential Library reveal that Hillary Clinton and her aides have been struggling to manage her media image since the early days of her husband’s administration.

The problem is one that’s dogged her throughout her career, hobbled her 2008 presidential bid and could continue to be an issue in a potential 2016 White House campaign.

According to the new papers that span Bill Clinton’s eight-year term, the then-first lady’s aides created strategies to maximize her exposure in venues where she felt most comfortable, like town-hall style events and local media, noting her “aversion” to the national Washington media.

Clinton’s advisers made frequent, aggressive efforts to humanize a woman who, all the way up through her run for president, was seen as too cold and unemotional and was often criticized for failing to connect with voters.

In a six-page memo outlining ideas for a media strategy as Clinton prepared for a book tour in August 1995, Lisa Caputo, Clinton’s press secretary, wrote to her chief of staff Maggie Williams that she “specifically thought about ways to reach our targeted audiences, place Hillary in a positive light and make her feel comfortable.” […]

She also suggested Clinton “look for opportunities for humor” because “it’s important that people see more sides of you, and they often see you only in very stern situations,” warning Clinton to be careful to “be real.”