Isn’t an anti-obesity program by its nature all about looks?

Via The Hill:

First lady Michelle Obama says her “Let’s Move” initiative is not about physical appearance.

She introduced the program in 2010 in an effort to help reduce the rate of childhood obesity.

“This campaign isn’t about how kids look. It’s about how kids feel,” Obama said in an interview that aired Friday on NBC’s “Today” show. “And we want our kids to feel, inside, the best that they can feel so that they become all that they were meant to be.”