Which was blatantly obvious when they rolled it out.
Via Washington Examiner:
A senior Health and Human Services official was so frustrated last May over the White House’s “disarray” on health care before the launch of Obamacare insurance exchanges that he warned of needing a “come to Jesus meeting” with his counterparts.
The comment from Anton Gunn, then-HHS director of external affairs, came in an email exchange with Anne Filipic, the president of the outside group Enroll America, a nonprofit with close ties to the White House that was formed to promote the fall Obamacare rollout and boost enrollment — an effort the two were working on closely. […]
The exchange between Gunn and Filipic, though, also highlights the concerns HHS had about the White House’s efforts, months before the botched healthcare.gov website went live.
The White House didn’t respond to a request for comment about the emails.
HHS spokeswoman Joanne Peters side-stepped questions about why Gunn said the White House was in “disarray on healthcare” on May 1 and expressed a need for a “Come to Jesus meeting” with staff.
“As we have said many times, the Affordable Care Act is more than a website, and in the months leading up to October 1, we worked collaboratively across the administration to get the word out about enrollment through education and outreach efforts, such as travel by principals, online chats, media interviews and coordination with partners on the ground,” she told the Washington Examiner.