Sadly, no cameos by the “bros” and “hoes”
Via MyNorthWest:
Can a couple of fake rappers convince young people to sign up for health insurance? The Washington Health Benefit Exchange is banking on it, spending millions on a new campaign to reach the so-called “Young Invincibles.”
The new campaign features several TV commercials starring a fictitious hip-hop duo conducting humorous interviews with real Washington residents who signed up for health coverage through Washington Healthplanfinder.
The commercials are meant to be both funny and catchy while helping make young people aware of the benefits of health insurance, says Michael Marchand, Director of Communications at the Washington Health Benefit Exchange.
“These new ads use humor and pop culture references to get people’s attention as well as make a serious message stick,” he says.
And if the above video didn’t have you cringing hard enough, here’s another one: