Women should be insulted by this.
Via Fox News:
Enroll America, the advocacy group leading efforts to enroll Americans in ObamaCare, is launching a multi-million dollar advertising campaign featuring cats, dogs, birds and other pets in a bid to convince young women to sign up for health coverage, USA Today reported.
With less than two months to go before the March 31 deadline to apply for coverage under ObamaCare, Enroll America officials tell the newspaper 81 percent of the public is unaware of the deadline and 69 percent don’t know that financial aid is available to those earning less than 400 percent of the poverty level.
Enroll America President Anne Filipic told USA Today the pet-themed ads are designed to “help break through the clutter.” She cited statistics showing that more than 60 percent of American homes have a pet and that most female pet owners would risk their lives for their pets.
“There have been challenges in getting messages out,” Filipic said. “People don’t have the facts they need to know.”
The new public service announcement ads were recorded in English and Spanish by ad agencies Razorfish and La Comunidad, which donated an estimated $30 million in time and space. The Ad Council has partnered with Enroll America to display its message on billboards and in the media, according to the report.
Update: Alright ladies, does this make you want to sign up for overpriced, crappy government-approved health care?
HT: JWF