Talk about pandering to the left, gays make up 2% or less of the U.S. population. Note: I missed this when I posted about Coke’s ad last night.

Via NBC News:

In the second quarter of the Super Bowl, Coke became the first advertiser to show a gay family in an ad for America’s big game.

The snippet appeared as one of many vignettes in a sweeping ad that celebrated America’s collection of diverse creeds, codes and individuals. In the five-second clip, two male partners and their daughter go roller-skating while a chorus of children sing “America the beautiful.”

The hashtag #AmericaIsBeautiful went trending on Twitter shortly after the spot aired.

Gay rights organization GLAAD praised the ad, calling it “a step forward for the advertising industry.”

Coke has been under fire for its marketing lately. A social marketing effort that allowed customers to give each other digital coke bottles with words written on them backfired after the site wouldn’t allow users to put the word “gay” on them.