Laughably, they’re claiming it’s “non-partisan.”

Via Latino Post:

The National Council of La Raza (NCLR) and Mi Familia Vota Education Fund (MFVED) have launched the initial phase of their “Mobilize to Vote 2014” campaign, a joint effort to register over one-quarter of a million new Hispanic voters by the midterm elections.

“The non-partisan campaign is designed to reach Latinos in areas of the country where their population growth has been significant, yet the greatest gaps exist between potential voters and actual voters,” the NCLR said in a press release “While Latinos have increased their electoral participation in the last decade, today there are almost as many eligible but inactive Latino voters (11.1 million) as active Latino voters (12.2 million).

“To help close this gap, NCLR and MFV Ed Fund are implementing a large-scale register-by-mail program targeting eligible Latino voters in Arizona, Colorado, Nevada, New Mexico, Oklahoma, Texas and Utah, with plans under development to expand registration efforts to Florida and California.”

This effort is especially enthusiastic following the 2014 elections, when the Latino vote stood out as one of the main demographic groups that signaled a shift in U.S. political power. Polls indicated it was the decisive voting group that moved the presidential election in favor of the Democratic Party.

HT: Fox Nation