And this is the rate for people who simply chose a plan (what the White House is calling enrolled), the conversion number for people who fully enrolled (paid their first month’s premium) is probably less than 2%.
Via AEI:
When officials at the Department of Health and Human Services announced the most recent Obamacare enrollment figures earlier this week, they focused on one brag point amidst otherwise discouraging news about the program’s progress.
According to government tallies, 44.5 million people called or visited state and federal websites they said, presumably indicating broad interest in the new benefit.
But we also know that only 2.2 million people have signed up for Obamacare. Factoring in all of the professed web traffic, this would mean that the number of people who signed up (but didn’t necessarily pay) for an Obamacare health plan amounts to a conversion rate of less than 5% of the Obamacare web traffic.
And this is among consumers who had the patience to navigate the faulty Obamacare web portals.
This data strongly suggests that eligible consumers, who take the time to kick the tires on Obamacare, don’t like the products that they’re finding in the exchanges. They’re browsing, but not buying.
In the lexicon of the Internet, “conversion rate” amounts to the number of successful actions on a website (e.g. an e-commerce purchase) divided by the traffic to the site. Obamacare’s rate of converting web traffic into customers would place the program on par with the click through rates enjoyed by Internet banner ads, and well below sales figures on other e-commerce sites.
Considering the fact that most of the people who visited the exchange portals weren’t mere curiosity seekers (but are actually shopping for health insurance coverage) you get a sense how dismal these figures are.