Apparently Fabio was busy.

Via Red Alert:

The Department of Health and Human Services is trying a new way to encourage Americans — namely female Americans — to register for Obamacare, and it involves a blue-eyed, curly-haired guitar-picking musician named Korby.

In a blatant attempt to reach out to the female population, HHS released a new ad titled “Inspired to Play Music, Inspired to #GetCovered” on Wednesday. The ad features a Nashville, Tenn., musician named Korby who’s always “fishing for the next song” — just the kind of gentleman who makes the ladies swoon. But life for Korby isn’t so easy as a singer/songwriter. His financial situation isn’t the greatest, and he struggles to find affordable healthcare.

“I’m really passionate about music,” the guitar player says, “writing it, playing it, performing it, touring around. As a songwriter, all different things inspire you. Sometimes it’s the girl you are currently into or the last one who broke your heart.”

Hopefully that broken heart didn’t land Korby in the emergency room, as just one trip could easily “derail him financially,” he laments.

Enter Obamacare.

At the behest of a friend who lives in Seattle, Korby headed to Healthcare.gov to register for health insurance.

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