And yes, they will be taxpayer funded propaganda ads.

Via Politico:

The Obama administration is planning an Olympic-size ad blitz to push health coverage during the winter games next month.

HHS confirmed Tuesday that it has bought advertising time in markets with high rates of uninsured people to air during the Winter Olympics, which run Feb. 7-23.

The ads, which will run in markets like these across the country, will be aimed at young uninsured people and their families, an HHS official confirmed. POLITICO also confirmed that ads will run in North Carolina. According to HHS, ratings for typical primetime and sports programming dip during the Olympics, so the administration moved some of its paid media budget to the NBC Olympic inventory to maximize viewership.

No word on the images that might be used along with the usual messaging, although high-injury events such as the giant slalom or snowboarding offer immediate visuals to underscore the risk of going without health insurance.