We really didn’t need an insider to tell us what is blatantly obvious.
. . . Maddow herself is the highest-paid and highest-rated talent at MSNBC, but beyond her own program, her quest to fill the network with her protégés may be dragging down ratings. Being an intellectual and a true believer is not, it seems, a good thing if you’re in the ratings business. Though Maddow looks askance at populist showmen such as Chris Matthews, Ed Schultz, and Al Sharpton, their shows regularly outperform those of Maddow’s wonky acolytes. In fact, Hayes’s show has created a drag on Maddow’s own ratings as his anemic numbers provide her with a weak lead-in. […]
Maddow, by contrast, is motivated by ideology. “If you debate for a living, you’re going to lose sometimes. Sometimes your preconceptions are wrong — that has never happened to her one time,” says a former colleague. “She is actually not that interested in reality; she is the most ideological person I’ve ever met. That is not somebody you want in charge of your programming, because she might put on a great show, but she cannot make rational decisions — her agenda is changing America. . . . She really thinks she is changing America for the better. You can’t have somebody like that in charge of your programming.”