Via The Hill:

The White House will conclude its sixteen day media blitz designed to promote ObamaCare on Thursday with the release of a series of reports touting state-specific benefits of the president’s signature law, according to an official familiar with the plan.

“These state reports mark the culmination of a multi-week effort by the White House and supporters of reform to bring a renewed refocus on each of these benefits and what the cost of repealing them would mean,” the White House official said.

According to the official, the reports will show what the cost of repealing the controversial law would mean to average families across the country.
The administration has touted the broader publicity push as an effort to rebrand the law after completing emergency repairs on the ObamaCare website, which proved badly broken throughout the first two months of open enrollment.

At an event announcing the initiative earlier this month, the president admitted that “poor execution” of’s rollout had “clouded” the positive aspects of the bill.

“If I’ve got to fight another three years to make sure this law works, that’s what we’ll do,” Obama said.