Mega-heartache.

Via NW Watchdog:

It’s no secret the health exchange in Oregon has been a train wreck since it launched Oct. 1.

But there might be one bright light amid the darkness. You know those quirky, hipster ads with the “Live Long in Oregon” jingle you can’t get out of your head? They’re going away… for now.

Bruce Goldberg, acting executive director of Cover Oregon, said during a Monday press conference that the ads will be on hold while the agency focuses on getting people enrolled.

“We think it’s appropriate to hold off on any further advertising,” he said, noting the agency has pulled most of the ads while keeping some billboards.

Critics of the quirky, vague and expensive ads will likely rejoice. The ad campaign was originally slated for about $10 million, but then officials doubled it to $21 million in October.

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