I can’t see how anyone would have a problem with this.
Via Bloomberg columnist Caroline Baum:
Instead of outreach programs and sappy TV ads with parents imploring their kids to sign up for Obamacare, President Barack Obama needs to start thinking creatively if he wants his signature legislative achievement to be a success. What motivates kids? In fact, what motivates any of us?
Incentives. This White House has failed to grasp what makes individuals and businesses tick. Whether it’s taxes or regulations, Obama doesn’t understand the basis of a capitalist economy. Whoever was responsible for setting the Accountable Care Act penalty — a tax, according to the Supreme Court — wasn’t thinking because it’s much too low: $95 a person, or 1 percent of taxable income, whichever is greater, beginning next year. The penalty rises sharply after that. But if the point is to create an onrush of enrollees at the start, the penalty rate is cheaper for many young, healthy individuals than the premium cost of a health-care policy. […]
First, announce and advertise that everyone between the ages of 18 and 34 who enrolls on the health-care exchanges by the end of the year is automatically entered in a lottery. Winners will receive everything from a free iPhone or iPad to a full-year of health-care underwritten by Uncle Sam. Refer a friend and get a discount. Buy one (year), get one free. In states that have legalized marijuana for recreational use — Colorado and Washington — by all means, throw in a bag of cannabis.
It isn’t fair, you say? Who said life is fair? Obamacare is based on the idea of young, healthy people, who don’t use a lot of health-care services, subsidizing the sick and elderly. Their generation is on the hook for the debt incurred to provide for the baby boomers in retirement. So forget fair.
HT: Jim Geraghty