Send in the Bots!

Via The Hill:

The nonprofit group born from President Obama’s re-election effort is launching a new “drumbeat campaign” designed to encourage health care enrollment before the end of the year.

The new digital effort is designed to encourage uninsured consumers to purchase insurance through graphics and countdown clocks noting looming deadlines for health coverage.

Over the next three weeks, for instance, OFA graphics will urge individuals to “apply, shop, buy” by Dec. 23 in order to secure coverage by Jan. 1.

“The campaign will create urgency leading into each month’s deadline and include a daily countdown clock, a calendar, share graphics, infographics, all promoted on social media and email,” OFA said in a press release.