Ummm, shouldn’t they fix the website and back-end systems first?
President Barack Obama will launch a coordinated campaign Tuesday by the White House, congressional Democrats and their outside allies to return attention to why the Affordable Care Act passed in the first place.
After two months of intense coverage of the botched HealthCare.gov rollout, the president will host a White House event kicking off a three-week drive to refocus the public on the law’s benefits, senior administration officials told POLITICO.
The White House will take the lead in emphasizing a different benefit each day until the Dec. 23 enrollment deadline for Jan. 1 coverage. The daily message will be amplified through press events and social media by Democratic members of Congress, the Democratic National Committee, congressional campaign committees and advocacy organizations, officials said.
The fresh push is an attempt to get back to the game plan that Democrats wanted to pursue before the faulty website forced them into full-time damage control. The president needs to rebuild confidence in the law among the public and his Democratic allies on Capitol Hill, who have threatened to roll back aspects of Obamacare if the insurance marketplace didn’t improve quickly — and refocus attention on what would be lost if it were repealed.
Now that the website appears to be mostly functional, the West Wing thinks it has the ability to return to sales mode.
“Healthcare.gov met our self-imposed November 30th deadline and even as we continue to make improvements to the website, we’ll also remind the public about how the Affordable Care Act is already making a positive difference in the lives of millions of Americans today,” said Josh Earnest, a White House spokesman. “The benefits of these consumer protections will only accumulate in the weeks and months ahead.”