For obvious reasons.

Via The Hill:

The Obama administration is confident in the fixes to HealthCare.gov and doesn’t need a public relations effort to drive consumers to the repaired site, according to White House Communications Director Jennifer Palmier.

“We anticipated just because of the delay from the last two months, that today, in particular, would probably be a high volume day,” she said Monday on MSNBC’s “The Daily Rundown with Chuck Todd.”

Todd asked Palmieri if the White House would execute a public relations effort to promote the repaired website. […]

“We feel confident about the site working now as it was originally conceived to do — granted two months later than we or anyone would have liked to have seen,” Palmieri added.