Because if he did consult with them they would have told him his fix is unworkable and will have the opposite effect and lead to higher premiums and fewer choices.
Via Keith Koffler:
President Obama failed to consult insurers before announcing a significant change to Obamacare that could require them to quickly take a variety of actions and will likely cause a significant adverse impact on their bottom line.
Because why do emperors have to talk to their subjects before decreeing divinely-inspired policies?
According to the New York Times, “many” insurers who attended a hastily called meeting Friday at the White House with Obama ”expressed anger that the president had not consulted them before Thursday’s announcement.”