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It doesn’t look sincere. It looks like someone told him, “you are tanking badly, you need to do something”.

WaPo makes the most important point-that the cancellations are a functional part of the Obama plan, they were not unanticipated or a “mistake”.

Via WaPo:

President Obama is offering an apology to Americans who have received insurance cancellation notices–sort of.

In an interview with NBC News, the president says “I’m sorry” to Americans who are losing their health plans.

“I am sorry that they are finding themselves in this situation based on assurances they got from me,” he told NBC News in an exclusive interview at the White House.

What Obama isn’t offering is an apology for the cancellation notices themselves. Eliminating certain health plans from the market — ones that the White House thinks are too skimpy — is a feature, not a bug, of the Affordable Care Act. You can read more about that here in our FAQ on why about 7 million to 12 million health plans are being terminated under the Affordable Care Act.

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