They should have spent less on those hipster ads and more on the actual program.

Via OregonLive:

Officials for Oregon’s health insurance exchange on Thursday reported some progress, but acknowledged a major fix to the problem-plagued site may not happen this month as hoped. The website still has not enrolled anyone.

Earlier this month officials at Cover Oregon said they expected the site to let insurance agents and certified application assisters to enroll people by Halloween.

Spokesman Michael Cox said that timeline is now a goal, rather than an expectation. “We’re not going to rush out a system that we are not satisfied with.”

The latest update on timing of the fix — arguably the biggest facing — comes after the site initially was supposed to let consumers enroll themselves beginning Oct. 1. That was changed to letting only insurance agents and application assisters enroll people through the site. Then the state announced that plan, too, would be postponed, but that the problem preventing agents from enrolling clients likely would be fixed by the end of October.

HT: Drudge