And yet the website still isn’t working properly. I guess the reason for the site’s horrific performance wasn’t traffic related as the White House has been claiming.
The number of visitors to the federal government’s HealthCare.gov Web site plummeted 88 percent between Oct. 1 and Oct. 13, according to a new analysis of America’s online use, while less than half of 1 percent of the site’s visitors successfully enrolled for health insurance the first week.
The new numbers on the Affordable Care Act — released by Kantar US Insights, and based on an assessment conducted by the nonpartisan research firm Millward Brown Digital — provide a snapshot of how the federal health-care exchange has fared since it launched at the start of the month.
Based on a sample of two million users — or 1 percent of all online users in the U.S. — which Millward Brown Digital has permission to track, it suggests that the rush of traffic administration officials cited as the cause of the site’s problems trailed off within a matter of days.