All he said was that Barilla will not use gay families as advertisement for its pasta and if people really buy pasta based on what kind of family it advertises, they should go buy something else.
Via The Guardian:
Gay rights activists in Italy have launched a boycott of the world’s leading pasta maker after its chairman said he would only portray the “classic family” in his advertisements and, if people objected to that, they should feel free to eat a different kind of pasta.
Guido Barilla, who controls the fourth-generation Barilla Group family business with his two brothers, sparked outrage among activists, consumers and some politicians when he said he would not consider using a gay family to advertise Barilla pasta.
“For us the concept of the sacred family remains one of the basic values of the company,” he told Italian radio on Wednesday evening. “I would not do it but not out of a lack of respect for homosexuals who have the right to do what they want without bothering others … [but] I don’t see things like they do and I think the family that we speak to is a classic family.”