And if they don’t do it voluntarily she’ll make her husband pass a law mandating it.

Via The Hill:

Michelle Obama on Wednesday urged businesses not to allow their cartoon characters to be used to market unhealthy food to kids, saying firms can make money encouraging kids to eat well.

“The fact is that marketing nutritious foods to our kids isn’t just good for our kids’ health, it can be good for a company’s bottom line,” she said Wednesday at a White House conference on marketing.

The first lady was addressing a group of food companies, media companies and other groups to talk about marketing healthy foods to children. A full list of participants was not released by the White House.

The event was part of Obama’s anti-obesity Let’s Move! program and follows her most recent campaign to get people to drink more water.

The first lady also urged media companies not to license their famous characters — who are often used in ads to appeal to kids — to promote unhealthy foods.