Mooch is a legend… in her own mind.

WASHINGTON (AP) — Michelle Obama used the power of her bully pulpit Wednesday to push food companies and television broadcasters to do more to promote healthier foods to children – and to do it faster.

Research shows food marketing is a leading cause of childhood obesity because the ads and promotions lead impressionable kids to then pester their parents to eat what they saw on TV, consumer advocates say.

The first lady cited a “cultural shift” taking place in America’s eating habits, and highlighted as examples salad bars that are now in many school lunchrooms and kids’ restaurant menus that offer such items as broccoli and whole-wheat pasta. […]

At the summit, which went into closed session after Mrs. Obama’s public remarks, the first lady lauded the Walt Disney Co. for banning junk-food ads from its media channels, websites and theme parks. She also praised the Birds Eye frozen food company for using characters from the Nickelodeon comedy “iCarly” in promotions encouraging kids to eat their veggies.