[I]n the years since the Oscar-winning documentary An Inconvenient Truth and the Nobel Peace Prize that followed made Gore the number-one climate change advocate in the world, the activist group he created with his fame has been steadily shrinking, as has its once-lofty mandate: to create a new nonpartisan global movement around climate change.
The numbers, according to a review of the nonprofit’s tax filings, show the change has been severe. In 2009, at its peak, Gore’s group had more than 300 employees, with 40 field offices across 28 states, and a serious war chest: It poured $28 million into advertising and promotion, and paid about $200,000 in lobbying fees at the height of the “cap and trade” energy bill fight on Capitol Hill.
Today, the group has just over 30 people on staff and has abandoned its on-the-ground presence — all of its field offices have since shut down — in favor of a far cheaper digital advocacy plan run out of Washington. Advertising expenses have decreased from the millions to the thousands, and the organization no longer lobbies lawmakers. Donations and grants have declined, too — from $87.4 million in 2008 to $17.6 million in 2011, and many of its high-profile donors have drifted away, one telling BuzzFeed she now sees the group’s initial vision as “very naïve.”