Yes, Paul Bunyan and Babe are Obamacare’s newest pitchmen.

MINNEAPOLIS (WCCO) — Minnesota is launching a massive awareness campaign to get people to sign up for its new insurance program. Millions of dollars are being used for the ads, which feature two of the state’s biggest celebrities: Paul Bunyan and Babe the Blue Ox.

The $9 million ad campaign is supposed to get 1.3 million Minnesotans in the tent to sign up for health care. But critics call it false advertising.

“The biggest travesty here is that $9 million of taxpayer money has been spent coming up with Paul Bunyan and Babe,” GOP Rep. Peggy Scott said.

Scott says MNsure’s marketing studies, costing millions, are missing MNsure’s target audience: healthy young people.

“How many young healthy people even know who Paul Bunyon and Babe are?” Scott said.

The new TV ads feature the iconic duo in a number of injury-riddled mishaps for which they’ll need medical care and insurance. But Scott says the campaign never mentions what Minnesotans are really signing up for: Obamacare.

“It’s going to be more expensive. You’re going to have fewer choices and there’s not going to be much privacy involved here,” Scott said.