Nice to see the White House outsourcing their Obamacare propaganda efforts.
WASHINGTON — With precious time remaining before the health care exchanges established by the president’s health care law are up and running, the Obama administration is rolling out new initiatives to encourage enrollment.
The latest of these is set to be unveiled on Monday, when the Department of Health and Human Services will debut a video contest — complete with cash prizes — designed to persuade younger consumers to get insurance.
The administration will partner with Young Invincibles, a non-profit youth issues organization, to run the contest, with the goal of reaching those younger Americans who are skeptical of the need for health coverage.
Participants will be encouraged to submit three different types of videos advertising the benefits of the exchanges: a song, an animated short, or a video designed to convince viewers that they aren’t invincible. Using funds from the Affordable Care Act’s education and outreach budget, HHS will award $3,000 each to the creators of the three most popular and persuasive videos, while second and third place winners will get $2,500 each.