
Via NY Post:
She gave it the shaft.
One of Karen Gould’s first acts as president of Brooklyn College was to thrust $107,000 into creating a new school logo — because the old clock-tower silhouette was supposedly too phallic looking, insiders said.
Just months after Gould took the helm of the institution in 2009 as its first woman president, the college hired Baltimore-based Neustadt Creative Marketing to draft a new logo and redo the Web site.
The company soon cut all visual references to the seminal symbol of the La Guardia Hall tower, erected in the 1930s.
The new logo was all words: “Brooklyn College” in large type, with “The City University of New York” in smaller letters. […]
One professor couldn’t wait for the revised logo.
“Can you send me a copy of the new Brooklyn College logo? We want to make a Women’s Studies banner, and want to use the not-so-phallic logo,” Barbara Winslow, an associate professor in the School of Education, wrote in a December 2009 e-mail to the college communications department obtained by The Post.
