The pandering never stops.

Via HuffPo:

From all of the marriage equality celebrations to Facebook’s new Pride emoticon,everyone’s seeing the colors of the rainbow these past few days and now, to continue celebrating lesbian, gay, bisexual and transgender Pride, you don’t have to look any further than your cereal bowl.

General Mills has come out in support of the gay community for Pride, and what better way to show their love than with the Lucky Charms marshmallow rainbow?

The “magically delicious” cereal is serving as the face of the new #LuckyToBecampaign which encourages people with Pride to tweet and post online their reasons for why they’re prideful using the hashtag #LuckyToBe.

“We’re celebrating Pride month with whimsical delight, magical charms, and two new rainbow marshmallows… If you’re lucky enough to be different, we’re celebrating you,” the #LuckyToBe campaign stated in a press release sent to GLAAD.

Keep reading…

HT: Jay

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