Reeks of desperation.

Via The Hill:

The Obama administration has reportedly contacted the National Basketball Association (NBA) about a role in promoting healthcare reform around the country.

Efforts to sell ObamaCare are ramping up ahead of October, when people can begin signing up for the new insurance exchanges, and January, when the exchange coverage kicks in.

Many have speculated that the enrollment campaigns would benefit from a celebrity endorsement or partnership with a major sports league.