Feel good story of the day.
Via Deadline Hollywood:
The scandals of the Obama administration seem to be hurting not just the White House but MSNBCas well while Fox News Channel scored its second-best week of the year. After double-digit gains during last year’s presidential election, May 13-17 saw the progressive-aligned “Lean Forward” news network hit new lows as the IRS scandal erupted and revelations that the Justice Department secretly obtained AP records became public. With 350,000 viewers on average and 94,000 among the adults 25-54 demo, MSNBC had its least-watched and lowest-rated total-day results of the year last week. That was also the lowest total-day demo result the network has had since the week of June 26-July 2, 2006, when MSNBC pulled in just 83,000 viewers among adults 25-54, according to Nielsen data.
Last week’s total day results were down 17% in viewers and 22% among the demo from the comparable May 14 to May 18 week of last year. In primetime, the numbers were even worse for MSNBC as a steady decline from the beginning of the year continued. The network had 570,000 total viewers and 159,000 in the demo from 8 PM to 11 PM from May 13 to May 17, 2013. That’s the lowest rated week of the year so far for MSNBC in terms of viewers and the third lowest of 2013 in the demo. The week of May 6 to May 12 was worst in the demo with 148,000 viewers when the network had 604,000 viewers on average. These latest results come as the news network’s recently launched and struggling All In With Chris Hayes hit a new viewership of 396,000 and its second lowest demo audience of just 88,000 on May 14. It also comes on the heels of MSNBC falling in April ratings from its second place ranking of the year before.