
Via USA Today:
It’s happened to all of us. Sometime in the middle of dinner, or hanging out with friends, someone says they’re not sure climate change exists. And you’re suddenly at a loss for words.
The solution, according to former Vice President Al Gore, is a new social media tool designed to tell users the scientific truth about global warming. The tool (really more of a game), called Reality Drop, was unveiled today at a live event in Long Beach, California.
In a calculated nod to millennials and the increasing gamification of our culture, the tool curates hundreds of daily online news articles about global warming, and then allows users to earn points if they leave comments in online discussion boards that spread truthful science and refute anti-science myths. It’s like Pac-Man for do-gooders.
“Social networks are the key in helping us move the needle in the right direction…the key is to seed the conversation with reality,” said Gore, the Founder and Chairman of the Climate Reality Project. “Wherever there is an example of denial in the media, we will give everyone that participates the precise scientific answer to the denial in the story.”
