“My jihad is to bomb this bus.”

Bus ads like this are more of a publicity stunt than anything else.

(Poli Chi) — What comes to mind when you hear the word “jihad”? If you’re thinking revengeful Muslims, then these bus ads that are beginning to roll out across the United States are desperately needed.

The Council on American-Islamic Relations in Chicago, or CAIR for short, has recently put out an ad campaign to change the view of the word “jihad” and, by the transitive property, change the image people have of Muslims.

The ads are quite simple, and because of that, they are also very powerful. A variety of people from different races are featured on them and there is a quote explaining what “my jihad” means to them. Surprise: The quote is moving and positive not negative or vengeful, and exactly what needs to be said to foster intercultural understanding.