A glimpse into America’s future if the left gets its way.
(CNSNews.com) – Guns for girls and dolls for boys: Prodded by the country’s advertising standards watchdog, the Swedish franchisee for retail giant Toys “R” Us has adapted its Christmas catalogue to avoid accusations of gender stereotyping.
“With the new gender thinking, there is nothing that is right or wrong. It’s not a boy or a girl thing, it’s a toy for children,” Jan Nyberg of Top Toy was quoted as telling the Swedish news agency Tidningarnas Telegrambyra.
Top Toy, the franchise holder for both Toys “R” Us and BR Toys in northern Europe and Scandinavia, was scolded by Sweden’s advertising regulatory body in 2008 for gender stereotyping in its Christmas catalogues that year.
This year’s Toys “R” Us Swedish catalogue features a girl toting a toy gun and a little boy cuddling a doll. In neighboring Norway, however, the store’s equivalent catalogue shows a boy with the gun and a girl with the doll.
Similarly, BR Toys’ Christmas catalogue in Sweden shows a boy playing at hairdressing, while the same product is promoted in the equivalent catalogues in Denmark and Germany with a picture of a girl.