Nice work, Barack.

Via Washington Secrets:

A new survey of presidential campaign ads reveals that those from Mitt Romney and President Obama jazz Republicans, pushing GOP enthusiasm 42 percent higher than it was in 2008 for Sen. John McCain.

“Democratic ads are goosing Republican enthusiasm,” said poll analyst Adam Schaeffer of Evolving Strategies, a public opinion research firm. “That in turn will boost Republican turnout,” he added.

Evolving Strategies and Qualtrics teamed to study reactions of 2,384 voters to seven political ads. They found that Obama ads helped the president increase his vote by 15 percent and pushed down Romney’s vote by 18 percent.