From Fox 4 Kansas:

“She’s A Pistol” is one-of-a-kind according to co-owner Becky Bieker, but some nearby neighbors aren’t too impressed.  Bieker said she just wants a chance.

Inside the store, it’s pretty obvious who the owners are targeting.  They have zebra-print cases, pink T-shirts and hats.  Bieker said they’re shooting for women because no other sporting goods store has really captured that niche and women have to know how to protect themselves these days.

But it’s not all warm welcomes for the new shop.  Some nearby business owners, who want to remain anonymous, tell Fox 4 they are worried about what kind of businesses the gun shop will attract to the area.  They said they’re also concerned about break-ins and how customers for other family-oriented shops nearby will react.