I suppose we should be thanking him for leading Team Obama down the Bain wormhole.
[A]t DreamWorks Studios, Steven Spielberg spent three hours explaining how to capture an audience’s attention and offered a number of ideas that will be rolled out before Election Day. An early example of Spielberg’s influence is RomneyEconomics.com, a website designed by the Obama team to tell the story — a horror story, by their reckoning — of Mitt Romney’s career at Bain Capital. Afterward, Spielberg insisted that Messina sit down with the DreamWorks marketing team. Hollywood movie studios are expert, as presidential campaigns also must be, at spending huge sums over a few weeks to reach and motivate millions of Americans.
Despite Spielberg’s input on the Bain ad, elite opinion was that it mostly flopped, after campaign surrogates, including Bill Clinton and Cory Booker, veered off message and commended Romney’s business record, to the delight of Republicans and cable news producers.
Messina is adamant that the Bain attack succeeded among the uncommitted voters he’s concerned with, who ignore pundits and are only now beginning to form opinions of Romney. “When people say, ‘How’s the Bain thing playing?’ it doesn’t matter what the set of Morning Joe has to say about it,” Plouffe says. “But if you’re a 45-year-old swing voter in Toledo, Ohio, what are you seeing? What’s in your local newspaper? What ads are running? And what’s going on in the local field operation? That’s what really matters.” It’s true these voters will probably decide the election. All the technology, money, and management theory really amount to an elaborate, determined effort to discredit Romney and win their support. By virtue of his background, Messina may be especially well suited to that job.