Via Politico:
More Michelle Obama, all the time.
Booking the first lady all across the cable box has become a staple of the president’s reelection campaign — well beyond the traditional venues and well beyond the traditional kind of appearances. In just the past few months, she’s been on “The Biggest Loser” twice, joked about her prom photo on “Ellen” and challenged Jimmy Fallon to sack races in the East Room.
The message: She’s just like you. The subliminal message: If someone who’s just like you wants to see Barack Obama reelected, shouldn’t you, too?
Now she’s taking the show on the road, following up the Obama campaign kickoff rallies last weekend: After hosting a special Mother’s Day tea at the White House Thursday, she’ll deliver commencement addresses Friday at Virginia Tech and Saturday at North Carolina A&T.
It’s part of an effort to speak to Americans wherever they are — as they catch up on their favorite reality show or before they doze off. She’ll be out on the trail three days each week, tending to the president’s connections with a specific focus on women, young adults, African-Americans, Latinos and the Democratic grass roots.