Kind of like those Sally Struthers commercials, “You too can fund a suicide bomber for the cost of a cup of coffee a day.”

(Telegraph) — Afghanistan’s Taliban appealed on Wednesday to the Muslim world for donations for their insurgency in a rare move that analysts said was part of their media war.

Complete with telephone hotlines and email addresses, the appeal was posted on a Taliban website asking Muslims worldwide to help the rebels in what they say is a “Jihad”, or a holy war, against non-Muslim “invaders”.

The Taliban were in power between 1996 and 2001 but were toppled in a US-led invasion after refusing to turn in Osama bin Laden, the leader of al-Qaeda wanted by Washington for the September 11, 2001 attacks on US cities.

Since being ousted, the remnants of the militia have waged a bloody insurgency.

“In the light of Islamic sharia, all Muslims everywhere are duty-bound to join the Jihad with money and soul,” the militant group said.

The Taliban “are still waging legitimate Jihad single-handedly with mere help from common sincere Islam-loving masses and is in dire need of financial assistance from the Muslim brothers worldwide for its military and non-military expenditures,” it added.