Whatever is was, it was successful.

Via Mediaite:

On Wednesday, hours after Attorney General Eric Holder promised that his Department of Justice will take action in the case of Trayvon Martin if there is evidence that a civil rights crime had been committed in that case, MSNBC host and president of the National Action Network, Rev. Al Sharpton, held a press conference with the family of Trayvon Martin where he condemned threats of violence against unindicted but alleged shooter George Zimmerman. “We are not running a hate campaign; this is a love campaign,” said Sharpton just after he demanded the immediate arrest and detention of Zimmerman.