Plz gimme ur $ – BO

Via Politico:

The Obama campaign rolled out an impressive text-messaging tool this week that allows recipients to donate via cell phone.

The campaign sent out a solicitation Wednesday to tens of thousands of people, asking them to simply press reply with the amount they wanted to donate, according to TIME’s Michael Scherer.

The response was so good – 20 times that of previous text appeals – that the campaign plans to repeat the ask, over and over, throughout the next seven months until Election Day.

The key to the new tool is the credit card technology, a first for a presidential campaign, that allows donors who give even a few dollars to let the campaign save their credit card information. The campaign can then charge their saved credit card whatever amount the donor elects via text message.