Sorry, there’s nothing “noble” about a barbaric 7th-century justice system.

Washington (CNN) — A major American Muslim group is embarking on a national campaign Friday to clarify a word it says has been given a bad name by recent global and domestic politics: Sharia.

The Islamic Circle of North America says its effort is aimed at “educating Americans” on what it says is the noble meaning of Sharia through conferences, billboards, and TV and radio PSAs.

The group is also launching a national hot line to answer questions about Sharia and Islam.

For more than a billion Muslims around the world, Sharia describes a way of life, from dietary laws to a code of moral life. For some conservative American critics, the word is sinister — connoting a draconian legal code that they contend threatens to subvert American law.

Sharia was politicized in the post-9/11 world as the U.S. paid more attention to perceived threats from the Muslim world, said Zahid Bukhari, president of Islamic Circle of North America.

More recently, Bukhari says Republican presidential candidates have used the word to foment Islamophobia.

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