Led by Unilever conglomerate-owned Ben and Jerry’s ice cream.

Via WSJ:

A group of business leaders—including Ben Cohen and Jerry Greenfield of Ben & Jerry’s ice cream and former Nirvana manager Danny Goldberg—are planning to pour substantial funds into the Occupy Wall Street movement in hopes of sustaining the protests and fostering political change.

Their goal is to provide some ballast to an amorphous movement that captured the world’s attention with nonstop, overnight protests in dozens of cities but has had trouble regaining momentum since most of those encampments were broken up by police in the past few months.

Their goal is to raise $1.8 million. A little more than two-thirds was donated by the Ben & Jerry’s Foundation and members of the group’s steering committee, which includes Dal Lamagna, founder of the company Tweezerman, entertainment-industry executive Richard Foos and Judy Wicks, founder of the White Dog Café in Philadelphia, along with Messrs. Cohen, Greenfield and Goldberg.

The remainder—about $60,000—came from individual donors, including Norman Lear, a television producer and philanthropist, and Terri Gardner, former president and chief executive of Soft Sheen hair products.