You mean he doesn’t want to run on his record?
WASHINGTON, Feb 18 (Reuters) — Winning The Future. Greater Together. We Don’t Quit.
They may not be official but those are all phrases that could in one form or another be candidates to become President Barack Obama’s re-election slogan.
Advisers say a fresh slogan to replace the winning “Change we can believe in” mantra of 2008, is unlikely to appear before Obama knows who his Republican opponent will be and starts big campaign travel swings, likely in the spring or summer.
His campaign posters now say simply, “Obama 2012.”
But Obama’s surrogates have roadtested some slogans in recent months, including “Winning The Future,” which the White House used to promote its budget, and “Greater Together,” which the campaign has used to brand its youth outreach effort.
A new tagline will have to reflect a new reality.
Obama is no longer a Washington outsider, unemployment is falling but still high, and economic insecurity for many voters is a huge concern that a simple slogan cannot overcome.
Obama is aware of that difficulty. He still refers to his old slogan at campaign fundraisers, emphasizing the “change” he has achieved, while dropping lines that could be test runs for a pitch to convince voters to give him another term.