Are you effing kidding me?
WASHINGTON (NYT) — The White House has issued detailed guidelines to government officials on how to commemorate the 10th anniversary of the Sept. 11 attacks, with instructions to honor the memory of those who died on American soil but also to recall that Al Qaeda and other extremist groups have since carried out attacks elsewhere in the world, from Mumbai to Manila.
The White House in recent days has quietly disseminated two sets of documents. One is framed for overseas allies and their citizens and was sent to American embassies and consulates around the globe. The other includes themes for Americans here and underscores the importance of national service and what the government has done to prevent another major attack in the United States. That single-page document was issued to all federal agencies, officials said.
After weeks of internal debate, White House officials adopted the communications documents to shape public events and official statements, and they sought to strike a delicate balance between messages designed for these two very important but very different audiences on a day when the world’s attention will be focused on President Obama, his leadership team and his nation.
The guidelines list what themes to underscore — and, just as important, what tone to set. Officials are instructed to memorialize those who died in the Sept. 11, 2001, attacks and thank those in the military, law enforcement, intelligence or homeland security for their contributions since.
“A chief goal of our communications is to present a positive, forward-looking narrative,” the foreign guidelines state.
Copies of the internal documents were provided to The New York Times by officials in several agencies involved in planning the anniversary commemorations. “The important theme is to show the world how much we realize that 9/11 — the attacks themselves and violent extremism writ large — is not ‘just about us,’ ” said one official, who spoke on condition of anonymity to describe internal White House planning.