Oh boy.

Via AL.com:

Southern pride.

In the heated debate surrounding the Confederate Flag, the defense offered by many has been that the symbol isn’t representative of a culture built on slavery and racism but is, instead, a banner representing that Southerners are simply proud of their home, their people and their culture.

“What other symbol immediately lets the world know you are from the South?” they argue.

To tackle the problem, Studio 360, a national public radio program, commissioned a Texas-based design firm to design a new flag to represent the modern South. With a diverse team of designers with ties to both sides of the Mason-Dixon line, 70kft embraced the challenge with an understanding of the importance of their task. […]

In an online presentation, 70kft suggests: “the Confederate battle flag is a divisive symbol. Some see family and honor. Some see bigotry and hatred. If we can’t agree on the meaning, we can never be unified by it.”

Their new flag is representative of “the diverse array of backgrounds, opinions, values and perspectives now found throughout the region create the very fabric of the modern South.”